Our Responsibility

As a small company, we have the ability to look at everything we do in detail, and as a business owner, I get to control which direction we take.

We take our social and ethical responsibilities very seriously, looking at every last process we go through, on how it can be improved for us, and for our surroundings. Be that our community, our environment, or our suppliers. 

Over the past four years, I have been back and forth with ideas. Trying different fabrics, suppliers, cotton blends, print processes, the whole lot. We have refined, and refined until we were finally happy to produce for our customer. Its taken us many years to actually go from idea -> sale.

So, what are our key responsibilities?

Environmental Responsibilities


All of our packaging is either biodegradable, or recyclable.

We switch between recycled Paper packaging, which you can put in a paper bin, and biodegradable plastic packaging, which will degrade properly over time. Our aim is to move completely to Paper packaging, and our aim is to have done this by November 2020.

Staples vs Double Sided Sticky Tape

You would be surprised how much an apparel company uses staples/doubled sided tape.

We opt to use Staples wherever possible, as these are recyclable. Make sure when you remove staples from any of our packaging, make sure they either go in the recycling, or paper recycling.

Paper recycling companies accept staples and paper clips, as they have a specialised process to remove these.

Recycled Paper

For our invoices and thank you notes we use recycled paper (its actually really nice quality as its a thick 300gsm). This paper can be further recycled and put in your paper recycling.

Tie Dye's 

Our Tie Dye's are made from all natural ingredients, which include spices and vegetables. This way we don't further damage our environment, as these sorts of things always find a way of making their way back to nature. Whether its from you putting it in the washing machine, or when you hang it up to drip dry. Whatever is coming out of that tee, is going back to our lovely friend Mother Nature.


We all know that one of the main causes of pollution in our oceans is microplastics!! They are the devil! They are known for fully destroying marine life and habitats.

Did you know that on average, a 6kg washing load, will release 700,000 microplastics into our environment? 700,000. You read that right. How is anybody meant to get those out the sea? Once theyve made their way in, theyre baso there for life.

Even worse, marine life intake it. So... You guessed it! Its going to make its way up the food chain, landing at our doorstep, without us even knowing it was there.

Thats why we use 100% cotton, which is present in the marine environment. If you are wondering which fabrics you should be using- check out this list:

  • Cotton
  • Flax
  • Hemp
  • Jute
  • Linen
  • Ramie
  • Sisal
  • Kenaf
  • Alpaca Wool
  • Angora Wool
  • Cashmere
  • Mohair
  • Silk
  • Wool 
  • Camel Hair

These are all safe to use and classed as "Natural Fibres".



We believe that the more you give, the more you will receive. Not in material goods, but in gratitude and appreciation. We need to help share our wealth and good fortune with those who can not help themselves.

There are tonnes of extremely worthy charities who deserve all the help they can get, but for us, our passion is our marine life and oceans. Making sure we preserve them to the best of our ability for future generations of both land and marine mammals to enjoy, that includes ourselves!

Did you know that around 50-80% of the earth oxygen we breathe comes from the ocean? Gotta be protecting these oceans man!

We donate 5% of all orders to 3 charities we support very deeply:

This is from an official point of view, personally, we donate wherever we can.

To read more about the charities we donate to, visit our Donation page

If there is anything you have a deep passion for, i bet there are hard working charities in that area that are desperate for your support. Be it Disabled kids learning karate, or helping kids by granting them their dying wish.

There are thousands of charities, and I personally challenge you, this week, to find a charity in an area you are passionate about, and just educate yourself on the work they are doing.

If you have any questions about our responsibilities, or any processes we do as a company, please dont hesitate to get in contact with us on any of our socials or on at our Contact Us page

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